If Valentine’s Day makes you fight, cry, or daydream about your ex, you aren’t alone. In 23 states, “break up” is the most popular Valentine’s Day search term: California, Arizona, New York, Michigan, New Jersey, Illinois, Georgia, Florida, Washington, and 14 other states are a little heartbroken on the day of love. Maybe that’s why 43% of people plan to buy themselves chocolate on the holiday.
Is all this chatter about breakups a coincidence? Maybe not. For many couples, Valentine’s Day can act as a catalyst—pushing them closer or further apart—resulting in a higher number of breakups. The upside? If you’re single, you’ll have more selection after the dust settles. 😉
Apparently, the slogan is true: Virginia is for lovers. “Poetry” is the top search in 12 states with a reputation for romance, including Virginia, Hawaii, Louisiana, South Carolina, Maryland, Texas, Oregon, Alabama, Indiana, Kansas, New Mexico, and New Hampshire. Are these states truly the most romantic, or are they just filled with sweet talkers? Your call.
Colorado, Utah, Maine, Arkansas, Minnesota, and Wisconsin can’t get enough of The Bachelor. (We’re guessing that watching cringe-worthy flirting makes people feel better about their own love lives.) And in Nevada, home to the Marriage Capital of the World, residents are searching for “romantic movies.”
With all the breakups at this time of year, it’s no surprise that people plunge into online dating around Valentine’s Day. South Dakota and Alaska are googling “Tinder” while Washington, DC, prefers “Bumble.” Idaho’s most popular Valentine’s Day search is “free dating apps.”