If you change your plan, cancel service, or it’s suspended for any reason, the discount will no longer be applicable. Additionally, the regional discount only applies to the selected regions. If you change your address to one outside these zones, the discount will discontinue.
Starlink has applied regional discounts before, typically in locations where there is excess bandwidth. The more Starlink dishes in a region, the more it taxes the satellite network above that area. Inversely, Starlink has implemented congestion pricing in areas where there is insufficient bandwidth to accommodate all users.
This sale also comes at a time when Starlink competitors are ramping up production of their networks. Amazon’s Project Kuiper utilizes similar low-Earth orbit satellites and plans to deliver home internet through terminals similar to Starlink’s dishes. Amazon’s satellite constellation launched its 100th satellite in August and has ambitions to expedite launches and begin commercial beta testing by the end of 2025.
AST SpaceMobile, which is stepping in to compete with Starlink in its direct-to-cell service, also announced its plans to accelerate the launches of its satellite fleet and begin offering satellite cellular service in early 2026.
Starlink already has over six million worldwide customers and has dominated the satellite internet field almost immediately after its launch. Still, as new competition inches closer to launch, sales like this may be the satellite giant’s attempt to cement itself as the ubiquitous choice for satellite internet.