Starlink currently holds the crown for home satellite internet service, delivering continually improving speeds, immediate availability in rural areas, and 10 million customers worldwide. It’s also committed to expanding its services to the direct-to-device market with Starlink Mobile. Another opponent to Amazon’s D2D plans is AST SpaceMobile, which is also building out its satellite fleet and is already partnered with AT&T and Verizon to provide satellite connectivity to their mobile customers.
Amazon is clearly playing the long game by embedding its service directly into iPhones and phones from other carriers. If you need rural connectivity now, Starlink is readily available, but this latest move shows that Amazon is aggressively putting the pedal to the metal to get ready for the race to the D2D marketplace.
Amazon Leo, formerly known as Project Kuiper, is Amazon's low Earth orbit satellite network designed to deliver fast, reliable internet to unserved and underserved communities worldwide. Powered by an initially planned constellation of over 3,000 satellites, the service connects to a global network of ground-station antennas to provide high-speed broadband.
Customers will access the network through a lineup of compact, high-performance terminals, including the Leo Nano, Leo Pro, and Leo Ultra. The entire multibillion-dollar initiative is designed and operated in-house by Amazon, with the clear purpose of providing connectivity to remote homes and businesses and directly competing with Starlink.