What Each State Is Googling for Halloween 2020 🎃


Kristin Cooke
Researcher & Writer
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Published on October 15, 2020

Are you getting spooked by tales of a fear-less Halloween? Not to worry—packed house parties and carnivals are out this year, but Americans are getting creative about celebrating the creepiest night of the year. 

In case you need some “coronaween” inspiration, here are the top 2020 Halloween Google searches around the country.

Let's give them pumpkin to talk about

Pumpkins ruled supreme this year in six states, while a walloping 14 states are searching for autumn-related traditions and ideas. Wreaths, too, popped up this year as a top trend, as Halloween lovers deck out their porches and houses.  

Horror films are always “eerie-sistable” at this time of year, with searches for Chucky, It, and “horror movies” creeping to the top of the list in six states. Meanwhile, some states are keeping it kid-friendly with searches for “crafts,” Halloweentown, “coloring books,” and Toy Story

And lest you fear that trick-or-treating bans will butcher your annual candy feast, interest in “candy” seems to still be going strong, topping the list of searches in six states. (Zombie Skittles, anyone?)

State
Term

Alabama

Candy

Alaska

Day of the Dead

Arizona

Autumn

Arkansas

Candy

California

Disneyland

Colorado

Pumpkin

Connecticut

Autumn

Delaware

Body painting

District of Columbia

Spirit Airlines

Florida

Walt Disney World Resort

Georgia

Autumn

Hawaii

Vampire

Idaho

Pumpkin

Illinois

Haunted house

Indiana

Horror movies

Iowa

Pumpkin

Kansas

Chucky

Kentucky

Candy

Louisiana

Suit

Maine

Coloring books

Maryland

Autumn

Massachusetts

Autumn

Michigan

Halloween City

Minnesota

Pumpkin

Mississippi

Wreath

Missouri

Candy

Montana

Toy Story

Nebraska

Pumpkin

Nevada

Maze

New Hampshire

Trick-or-treating

New Jersey

Autumn

New Mexico

Autumn

New York

Autumn

North Carolina

Autumn

North Dakota

Werewolf

Ohio

Pumpkin

Oklahoma

Horror movies

Oregon

Halloweentown

Pennsylvania

Autumn

Rhode Island

Black cat

South Carolina

Horror movies

South Dakota

Chucky

Tennessee

Autumn

Texas

Autumn

Utah

Ghost

Vermont

It

Virginia

Autumn

Washington

Autumn

West Virginia

Crafts

Wisconsin

Candy

Wyoming

Bats

America is fleeing haunted houses but still seeking Disney

This year, lots of folks in Illinois are interested in braving in-person scares at haunted houses. Florida’s and California’s top Halloween searches are for Disney resorts, while Alaska’s top search is “Day of the Dead.” Nevada is looking for corn mazes to celebrate the holiday, Utah’s hoping for ghost sightings, Rhode Island is keeping it classic with black cats, and Wyoming is looking for bats. Just creepin’ it real!

Methodology

To determine each state’s favorite Halloween searches, we analyzed the most popular Halloween-related terms using Google Trends Data to discover which searches people in each state showed the most interest in during 2020. To improve the results, we gauged popularity in the “Holiday” category.

Kristin Cooke
Written by
Kristin Cooke
After graduating with a degree in English from the University of Utah, Kristin learned to geek speak while working as a technical recruiter, interviewing software developers and tech companies. For over 20 years, she has created award-winning content for technology, health, and finance companies. Kristin is an advocate for affordable internet for all and writes about rural internet solutions, satellite internet news, and tech products at SatelliteInternet.com. Her work has been featured in New York Post, PCMag, Forbes, Business Insider, Telecompetitor, Space.com, and The Benton Institute for Broadband & Society.