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October 15, 2020
Are you getting spooked by tales of a fear-less Halloween? Not to worryâpacked house parties and carnivals are out this year, but Americans are getting creative about celebrating the creepiest night of the year.Â
In case you need some âcoronaweenâ inspiration, here are the top 2020 Halloween Google searches around the country.
Let’s give them pumpkin to talk about
Pumpkins ruled supreme this year in six states, while a walloping 14 states are searching for autumn-related traditions and ideas. Wreaths, too, popped up this year as a top trend, as Halloween lovers deck out their porches and houses. Â
Horror films are always âeerie-sistableâ at this time of year, with searches for Chucky, It, and âhorror moviesâ creeping to the top of the list in six states. Meanwhile, some states are keeping it kid-friendly with searches for âcrafts,â Halloweentown, âcoloring books,â and Toy Story.Â
And lest you fear that trick-or-treating bans will butcher your annual candy feast, interest in âcandyâ seems to still be going strong, topping the list of searches in six states. (Zombie Skittles, anyone?)
State | Term |
---|---|
Alabama | Candy |
Alaska | Day of the Dead |
Arizona | Autumn |
Arkansas | Candy |
California | Disneyland |
Colorado | Pumpkin |
Connecticut | Autumn |
Delaware | Body painting |
District of Columbia | Spirit Airlines |
Florida | Walt Disney World Resort |
Georgia | Autumn |
Hawaii | Vampire |
Idaho | Pumpkin |
Illinois | Haunted house |
Indiana | Horror movies |
Iowa | Pumpkin |
Kansas | Chucky |
Kentucky | Candy |
Louisiana | Suit |
Maine | Coloring books |
Maryland | Autumn |
Massachusetts | Autumn |
Michigan | Halloween City |
Minnesota | Pumpkin |
Mississippi | Wreath |
Missouri | Candy |
Montana | Toy Story |
Nebraska | Pumpkin |
Nevada | Maze |
New Hampshire | Trick-or-treating |
New Jersey | Autumn |
New Mexico | Autumn |
New York | Autumn |
North Carolina | Autumn |
North Dakota | Werewolf |
Ohio | Pumpkin |
Oklahoma | Horror movies |
Oregon | Halloweentown |
Pennsylvania | Autumn |
Rhode Island | Black cat |
South Carolina | Horror movies |
South Dakota | Chucky |
Tennessee | Autumn |
Texas | Autumn |
Utah | Ghost |
Vermont | It |
Virginia | Autumn |
Washington | Autumn |
West Virginia | Crafts |
Wisconsin | Candy |
Wyoming | Bats |
America is fleeing haunted houses but still seeking Disney
This year, lots of folks in Illinois are interested in braving in-person scares at haunted houses. Floridaâs and Californiaâs top Halloween searches are for Disney resorts, while Alaskaâs top search is âDay of the Dead.â Nevada is looking for corn mazes to celebrate the holiday, Utahâs hoping for ghost sightings, Rhode Island is keeping it classic with black cats, and Wyoming is looking for bats. Just creepinâ it real!
Methodology
To determine each stateâs favorite Halloween searches, we analyzed the most popular Halloween-related terms using Google Trends Data to discover which searches people in each state showed the most interest in during 2020. To improve the results, we gauged popularity in the âHolidayâ category.