What Each State Is Googling for Halloween 2020 🎃

Are you getting spooked by tales of a fear-less Halloween? Not to worry—packed house parties and carnivals are out this year, but Americans are getting creative about celebrating the creepiest night of the year. 

In case you need some “coronaween” inspiration, here are the top 2020 Halloween Google searches around the country.

Let’s give them pumpkin to talk about

Pumpkins ruled supreme this year in six states, while a walloping 14 states are searching for autumn-related traditions and ideas. Wreaths, too, popped up this year as a top trend, as Halloween lovers deck out their porches and houses.  

Horror films are always “eerie-sistable” at this time of year, with searches for Chucky, It, and “horror movies” creeping to the top of the list in six states. Meanwhile, some states are keeping it kid-friendly with searches for “crafts,” Halloweentown, “coloring books,” and Toy Story. 

And lest you fear that trick-or-treating bans will butcher your annual candy feast, interest in “candy” seems to still be going strong, topping the list of searches in six states. (Zombie Skittles, anyone?)

America is fleeing haunted houses but still seeking Disney

This year, lots of folks in Illinois are interested in braving in-person scares at haunted houses. Florida’s and California’s top Halloween searches are for Disney resorts, while Alaska’s top search is “Day of the Dead.” Nevada is looking for corn mazes to celebrate the holiday, Utah’s hoping for ghost sightings, Rhode Island is keeping it classic with black cats, and Wyoming is looking for bats. Just creepin’ it real!

Methodology

To determine each state’s favorite Halloween searches, we analyzed the most popular Halloween-related terms using Google Trends Data to discover which searches people in each state showed the most interest in during 2020. To improve the results, we gauged popularity in the “Holiday” category.